The world of whiskey is filled with rich history, intricate craftsmanship, and a dash of Irish charm. Among the many whiskey brands that have made a name for themselves, one stands out for its unique name and intriguing story: Proper 12. Founded by none other than the infamous Conor McGregor, Proper 12 has taken the whiskey world by storm, leaving many to wonder about the inspiration behind its name.
A Brief History of Conor McGregor and Proper 12
Before diving into the story behind the name, it’s essential to understand the man behind the brand. Conor McGregor, also known as “The Notorious,” is a renowned Irish professional mixed martial artist. Born on July 14, 1988, in Dublin, Ireland, McGregor rose to fame in the Ultimate Fighting Championship (UFC) with his impressive fighting skills and charismatic personality.
In 2018, McGregor announced his latest venture: a premium Irish whiskey brand called Proper 12. The brand quickly gained attention, not only for its smooth, rich flavor but also for its unique name. So, what inspired McGregor to choose this name for his whiskey?
The Dublin 12 Connection
The answer lies in McGregor’s roots. Growing up in the Crumlin area of Dublin, McGregor was deeply connected to his community. Dublin is divided into 22 postal districts, with the Crumlin area falling under the Dublin 12 (D12) district. This district has a special place in McGregor’s heart, as it’s where he spent his childhood and developed his passion for martial arts.
McGregor has often spoken about the influence of his upbringing on his life and career. The Dublin 12 district is more than just a postal code; it represents the community, the culture, and the values that shaped McGregor into the person he is today. By naming his whiskey Proper 12, McGregor aimed to pay homage to his roots and the community that supported him throughout his journey.
A Nod to Tradition
The name Proper 12 also reflects McGregor’s respect for tradition. In Ireland, the number 12 is often associated with good luck and prosperity. By incorporating this number into the brand name, McGregor is nodding to the rich cultural heritage of Ireland and the tradition of whiskey-making that dates back centuries.
Furthermore, the word “Proper” is a colloquialism commonly used in Dublin to express approval or admiration. When something is “proper,” it means it’s done correctly, with attention to detail and a sense of pride. By using this word in the brand name, McGregor is conveying his commitment to crafting a premium whiskey that meets the highest standards of quality and excellence.
The Whiskey-Making Process
So, what sets Proper 12 apart from other whiskey brands? The answer lies in the whiskey-making process. Proper 12 is a blended Irish whiskey, made from a combination of grain and single malt whiskeys. The whiskey is aged in ex-bourbon barrels, which impart a rich, smooth flavor to the final product.
The production process involves a careful selection of grains, malts, and barrels to ensure a consistent flavor profile. The whiskey is then blended and aged to perfection, resulting in a smooth, approachable spirit that’s perfect for sipping or mixing.
Awards and Accolades
Since its launch, Proper 12 has received widespread critical acclaim. The whiskey has won several awards, including the 2019 San Francisco World Spirits Competition Gold Medal and the 2020 International Spirits Challenge Gold Medal.
These accolades are a testament to McGregor’s dedication to quality and his passion for creating a truly exceptional whiskey. Whether you’re a whiskey connoisseur or just starting to explore the world of spirits, Proper 12 is definitely worth trying.
A Growing Brand
Proper 12 has come a long way since its launch in 2018. The brand has expanded its distribution to several countries, including the United States, Canada, and the United Kingdom. McGregor has also partnered with several high-profile celebrities, including David Beckham and Drake, to promote the brand and reach a wider audience.
As the brand continues to grow, McGregor remains committed to his vision of creating a premium whiskey that’s accessible to everyone. Whether you’re a fan of McGregor or just looking for a great whiskey, Proper 12 is definitely worth checking out.
Conclusion
The story behind Proper 12 is one of passion, tradition, and community. By naming his whiskey after the Dublin 12 district, McGregor is paying homage to his roots and the community that supported him throughout his journey. The brand’s commitment to quality, excellence, and tradition has earned it a reputation as one of the best Irish whiskeys on the market.
Whether you’re a whiskey enthusiast or just starting to explore the world of spirits, Proper 12 is definitely worth trying. With its smooth, rich flavor and unique story, this whiskey is sure to leave a lasting impression.
| Proper 12 Whiskey Facts | Details |
|---|---|
| Founder | Conor McGregor |
| Launch Year | 2018 |
| Awards | 2019 San Francisco World Spirits Competition Gold Medal, 2020 International Spirits Challenge Gold Medal |
| Production Process | Blended Irish whiskey, aged in ex-bourbon barrels |
| Distribution | Available in several countries, including the United States, Canada, and the United Kingdom |
In conclusion, the story behind Proper 12 is a fascinating one that reflects McGregor’s passion for his community, tradition, and excellence. Whether you’re a fan of McGregor or just looking for a great whiskey, Proper 12 is definitely worth trying.
What inspired Conor McGregor to create his own whiskey brand?
Conor McGregor, the renowned Irish mixed martial artist, was inspired to create his own whiskey brand, Proper 12, as a tribute to his hometown of Crumlin, Dublin 12. Growing up in this neighborhood, McGregor developed a deep appreciation for Irish whiskey and its rich history. He wanted to create a brand that would not only showcase the quality of Irish whiskey but also pay homage to his roots.
McGregor’s passion for whiskey was further fueled by his travels around the world, where he discovered various types of whiskey and learned about the craftsmanship that goes into creating them. He decided to partner with David Elder, a seasoned whiskey expert, to develop a unique blend that would reflect his personality and heritage. The result was Proper 12, a smooth and approachable Irish whiskey that has gained a loyal following worldwide.
What is the meaning behind the name “Proper 12”?
The name “Proper 12” is a nod to Conor McGregor’s hometown of Crumlin, Dublin 12. The “12” in the name refers to the postal code of the area, which is a source of pride for McGregor. By incorporating this reference into the brand name, McGregor aimed to create a sense of authenticity and connection to his roots.
The word “Proper” is also significant, as it reflects McGregor’s commitment to quality and excellence. In Irish slang, “proper” is an adjective used to describe something that is genuine, authentic, and of high quality. McGregor wanted his whiskey brand to embody these values, and the name “Proper 12” has become synonymous with a premium and authentic Irish whiskey experience.
What makes Proper 12 whiskey unique?
Proper 12 whiskey is a unique blend of Irish whiskey that sets it apart from other brands. The whiskey is made from a combination of grain and single malt whiskeys, which are aged in ex-bourbon barrels. This blend gives Proper 12 its smooth and approachable flavor profile, with notes of vanilla, caramel, and honey.
Another factor that contributes to the uniqueness of Proper 12 is its triple-distillation process. This process involves distilling the whiskey three times, which results in a smoother and more refined flavor. The whiskey is then aged for a minimum of three years, which allows the flavors to mature and integrate. The result is a whiskey that is both easy to drink and full of character.
What is the significance of the Proper 12 bottle design?
The Proper 12 bottle design is a reflection of Conor McGregor’s personality and style. The bottle features a bold and modern design, with a black and gold color scheme that is reminiscent of McGregor’s flashy and confident persona. The bottle is also adorned with a distinctive logo that features a pair of fists, which is a nod to McGregor’s boxing and mixed martial arts background.
The bottle design is also functional, with a heavy base and a wide mouth that makes it easy to pour and serve. The design has been praised for its sleek and sophisticated look, which makes it stand out on store shelves and in bars. Overall, the Proper 12 bottle design is a testament to McGregor’s attention to detail and commitment to creating a premium brand.
How does Proper 12 whiskey pair with food?
Proper 12 whiskey is a versatile spirit that can be paired with a variety of foods. Its smooth and approachable flavor profile makes it a great match for lighter fare, such as seafood, salads, and cheeses. The whiskey’s notes of vanilla and caramel also complement richer flavors, such as chocolate and caramelized meats.
One of the best ways to enjoy Proper 12 is with traditional Irish cuisine, such as shepherd’s pie, corned beef and cabbage, or Irish stew. The whiskey’s smooth flavor won’t overpower the delicate flavors of these dishes, and its warmth will complement the hearty and comforting nature of the food. Whether you’re enjoying a quiet night in or a lively gathering with friends, Proper 12 is a great choice to pair with your favorite foods.
What is the future of Proper 12 whiskey?
The future of Proper 12 whiskey looks bright, with the brand continuing to gain popularity and expand its distribution. Conor McGregor and his team are committed to maintaining the high quality and authenticity of the brand, while also exploring new and innovative ways to engage with fans and customers.
One area of focus for the brand is sustainability, with a goal of reducing its environmental impact and promoting responsible drinking practices. Proper 12 is also committed to supporting local communities and charitable initiatives, particularly in McGregor’s hometown of Dublin. As the brand continues to grow and evolve, fans can expect to see new and exciting developments from Proper 12.
Can I visit the Proper 12 distillery?
Unfortunately, the Proper 12 distillery is not open to the public for tours or visits. The whiskey is produced at the Old Bushmills Distillery in Northern Ireland, which is a working distillery that is not equipped to handle large numbers of visitors.
However, fans of Proper 12 can still experience the brand’s hospitality and expertise through its website and social media channels. The brand regularly shares updates and behind-the-scenes insights into the production process, as well as recipes and cocktail ideas that feature Proper 12. Fans can also attend events and activations hosted by the brand, which offer a unique opportunity to meet the team and learn more about the whiskey.