The peanut butter Twix, a beloved candy bar variation that captured the hearts of many in the early 2000s, has been a topic of discussion among candy enthusiasts for years. Its disappearance from store shelves left fans wondering if they would ever see its return. As we dive into 2021, the question on everyone’s mind is: do they still make peanut butter Twix?
A Brief History of the Peanut Butter Twix
To understand the peanut butter Twix’s current status, it’s essential to look back at its history. The original Twix bar, consisting of a cookie base topped with caramel and covered in milk chocolate, was introduced in the UK in 1967. The peanut butter variation, which replaced the caramel layer with a creamy peanut butter filling, was launched in the early 2000s in the United States.
The peanut butter Twix quickly gained a loyal following, with many fans praising its unique flavor combination. However, in 2007, Mars, Inc., the manufacturer of Twix, announced that they would be discontinuing the peanut butter variation. The decision was met with widespread disappointment, and fans took to social media to express their outrage.
The Discontinuation and Its Aftermath
The discontinuation of the peanut butter Twix was reportedly due to low sales. Despite its dedicated fan base, the peanut butter Twix failed to gain traction with the broader market. Mars, Inc. decided to focus on their core Twix products, leaving the peanut butter variation to fade into memory.
However, the peanut butter Twix’s legacy lived on. Fans continued to reminisce about the candy bar, sharing their fond memories on social media and online forums. The peanut butter Twix became a sort of urban legend, with many claiming to have spotted it in stores or online.
Rumors and Sightings
Over the years, rumors of the peanut butter Twix’s return have surfaced, only to be met with disappointment. In 2014, a supposed “leaked” image of a peanut butter Twix wrapper circulated online, sparking hopes of a revival. However, Mars, Inc. quickly denied the rumors, stating that the image was fake.
In 2019, a limited-edition peanut butter Twix was released in the UK, fueling speculation that the candy bar might be making a comeback. However, the release was exclusive to the UK, and fans in the US were left empty-handed.
The Current Status of the Peanut Butter Twix
So, do they still make peanut butter Twix in 2021? The answer is a bit complicated. While Mars, Inc. has not officially announced the return of the peanut butter Twix, there have been some developments that might give fans hope.
In 2020, Mars, Inc. filed a trademark application for the peanut butter Twix, sparking speculation that the candy bar might be making a comeback. However, the company has not made any official statements regarding the peanut butter Twix’s return.
Limited-Edition Releases
In recent years, Mars, Inc. has released several limited-edition Twix variations, including a peanut butter-flavored Twix in 2020. While not the same as the original peanut butter Twix, these releases have given fans a glimmer of hope that the company might be reconsidering the peanut butter Twix’s fate.
A Glimmer of Hope?
While there is no concrete evidence that the peanut butter Twix will be returning to store shelves, the recent trademark application and limited-edition releases suggest that Mars, Inc. might be open to revisiting the idea. Fans of the peanut butter Twix can take comfort in knowing that their beloved candy bar has not been forgotten.
What Can Fans Do?
So, what can fans of the peanut butter Twix do to show their support? Here are a few suggestions:
- Sign online petitions: Several online petitions have been started to bring back the peanut butter Twix. Signing these petitions can help demonstrate fan demand.
- Share on social media: Share your favorite peanut butter Twix memories and photos on social media, using hashtags like #BringBackThePeanutButterTwix.
By showing their support, fans can help convince Mars, Inc. to reconsider the peanut butter Twix’s fate.
Conclusion
The peanut butter Twix may be gone, but it’s certainly not forgotten. While there is no concrete evidence that the candy bar will be returning, the recent trademark application and limited-edition releases suggest that Mars, Inc. might be open to revisiting the idea. Fans of the peanut butter Twix can take comfort in knowing that their beloved candy bar has not been forgotten, and by showing their support, they can help bring it back to store shelves.
As we look to the future, one thing is certain: the peanut butter Twix will always hold a special place in the hearts of its fans. Whether or not it returns, its legacy will live on, a testament to the power of a beloved candy bar to bring people together.
What is the Peanut Butter Twix and why is it elusive?
The Peanut Butter Twix is a variation of the popular Twix candy bar, which typically consists of a cookie base topped with caramel and covered in milk chocolate. The Peanut Butter Twix replaces the caramel layer with a creamy peanut butter filling. This variation has gained a cult following over the years, but its limited availability has made it elusive to fans.
Despite its popularity, the Peanut Butter Twix has never been a permanent addition to the Twix product line. It has been released in limited quantities and for short periods, making it difficult for fans to get their hands on one. This scarcity has contributed to the Peanut Butter Twix’s elusive reputation and has fueled the desire for its return.
When was the Peanut Butter Twix first released?
The Peanut Butter Twix was first released in the late 1990s as a limited-edition variation of the Twix bar. It was initially available in the United States and was marketed as a unique twist on the classic Twix recipe. The peanut butter filling was a departure from the traditional caramel layer, and it quickly gained a loyal following.
Although the exact release date is unclear, it is believed that the Peanut Butter Twix was first introduced in the late 1990s, possibly around 1997 or 1998. Since then, it has been re-released in limited quantities and for short periods, often as part of special promotions or seasonal releases.
Why did Mars, Inc. discontinue the Peanut Butter Twix?
Mars, Inc., the manufacturer of Twix, has never officially explained why the Peanut Butter Twix was discontinued. However, it is believed that the decision was made due to a combination of factors, including production costs and consumer demand. The peanut butter filling may have been more expensive to produce than the traditional caramel layer, which could have contributed to the decision to discontinue the product.
Additionally, Mars, Inc. may have decided to focus on other products or flavor variations that were more popular or profitable. The discontinuation of the Peanut Butter Twix has been met with disappointment from fans, who have been petitioning for its return for years.
Is the Peanut Butter Twix still available in stores?
As of 2021, the Peanut Butter Twix is not widely available in stores. Although it has been re-released in limited quantities over the years, it is not a permanent addition to the Twix product line. Fans of the Peanut Butter Twix may be able to find it in specialty candy stores or online retailers, but it is not commonly found in major retailers.
However, Mars, Inc. has released limited-edition batches of the Peanut Butter Twix in recent years, often as part of special promotions or seasonal releases. These releases are usually announced on social media or through email newsletters, giving fans a chance to purchase the elusive candy bar.
Can I still buy the Peanut Butter Twix online?
Yes, it is possible to buy the Peanut Butter Twix online, although availability may be limited. Online retailers such as Amazon or eBay may carry the Peanut Butter Twix, often from third-party sellers. However, be cautious when purchasing from third-party sellers, as the product may be expired or counterfeit.
Additionally, Mars, Inc. has released limited-edition batches of the Peanut Butter Twix through their online store or through special promotions. Fans can sign up for email newsletters or follow social media accounts to stay informed about upcoming releases.
Will the Peanut Butter Twix be re-released in the future?
There is no official word from Mars, Inc. on whether the Peanut Butter Twix will be re-released in the future. However, the company has shown a willingness to revisit the product in recent years, releasing limited-edition batches and special promotions.
Fans of the Peanut Butter Twix remain hopeful that it will be re-released as a permanent addition to the Twix product line. Until then, they will continue to petition for its return and seek out limited-edition releases.
How can I show my support for the Peanut Butter Twix?
Fans of the Peanut Butter Twix can show their support by signing online petitions, sharing their love for the product on social media, and contacting Mars, Inc. directly. By voicing their demand for the product, fans can help persuade the company to re-release the Peanut Butter Twix.
Additionally, fans can join online communities and forums dedicated to the Peanut Butter Twix, where they can connect with other fans and share their passion for the product. By rallying together, fans can help keep the spirit of the Peanut Butter Twix alive and increase the chances of its return.